This interface asks questions about the business hours, types of services and/or products offered, location, accepted payment types and contact information. To take advantage of Google My Business, business users simply log in to Google, complete a verification process and work through an intuitive online interface. It does this by directing more search engine traffic to companies that have complete, current My Business profiles. Google My Business streamlines the human verification process for business owners, and in turn, Google rewards businesses for their verification. The company counts on its users to provide real-time feedback and information, which helps Google maintain accurate, up-to-date information that Google uses to generate search engine results pages(SERPs). So why does this matter to businesses and every SEO agency? The quality of Google’s search products relies on human input. The idea is that whether you’re looking for a trusted local mechanic, the best pizza joint in town, or an open grocery store, Google gives you the answers you need. By enhancing the accuracy of localized search results generated through its search engine, it provides searchers with high-quality results. As with all things Google, Google My Business sets its sights on helping visitors find just what they need quickly. Google My Business (GMB) is a free online tool designed to help businesses and organizations manage their online presence through Google’s various sites such as Google Maps and Search.
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